Interactive DVD/Gift Card from Circuit City

Circuit City is offering a new interactive DVD/Gift Card just in time for the holidays. It looks like a gift card (rectangular, etc), but it has this hole in the middle and the magstripe is on the front. You can get one for any value and it spends just like a gift card should. BUT, pop this baby into you DVD drive and you get:

• 5 free emusic downloads
• Access to an additional 50 free downloads from emusic
• A snowball fight video game
• Ideas of what to redeem the gift card for – scrolls through 24 hot product where users can click on the product and go directly to the product page on circuitcity.com to read customer reviews, get more info or redeem their gift card and purchase the product
• Downloadable holiday screen saver, wallpapers and gift tags

Because of availability limitations, these cards are only available in Circuit City stores locations (not on the website). 

Full Disclosure: I work for Circuit City, but not in a marketing capacity.  I just thought this was cool and different.