Using Social Networks to Market PED3 iPhone Stand

Here’s a great example of leveraging Social Networks to market your products. This morning, I jump on Twitter and see a tweet from CC Chapman talking about free PED stands for iPhone and iPod Touch. I jump over to @ThoughtOut’s Twitterstream for the details. Available to “the first 5 people to link http://thoughtout.biz with a blog type of post about “PED3 iPhone stand (or iPod Touch)””

Sounds simple enough. and I can write a post that discusses the marketing aspects without just pimping my blog for a gadget.

Of course, it’s not as simple as it seems. To be successful at marketing through social networks, you have to have a couple of things. First, you must have a product or service that people want and at a price they are willing to pay. Second, you need an audience. There are lots of Social Networking sites out there. They all provide audiences, but I think Twitter is a great choice due to the speed with which messages can be communicated within it. You don’t necessarily need a big audience, but somewhere in that audience, you have to have people like CC Chapman, who has a high number of active followers in the social network space. People like CC are able to spread your message to other people, who will in turn, share it with their audiences (like I’m doing now).

Even if I don’t get one of the free stands, I’ll probably purchase one and I can say I heard about it first through social networking. I will be curious to know how many other people learn about this product this way.