Disney unveils MVNO plans, parents the target

CTIA 2006 — Disney finally unveiled its plans for Disney Mobile, a Mobile Virtual Network Operator (MVNO) that will market itself towards parents that want to keep better track of their kids. Unlike some other kid-targeted handsets that focus on very basic handsets that have limited calling features (like the FireFly), Disney Mobile is aimed at children ages 10-15. More specifically the service is targeted to their parents, with complete parental controls for such things as spending limits and what times/days the phone can be used. GPS tracking is even included.

Two handsets will be available at launch, one each from LG (right) and Pantech. They will cost $59.99 at retail, though other pricing information has not been announced. Disney Mobile is slated to begin service this Summer, but you can register now for updates and the chance to win a free year of service.

Features of the LG DM-L200 include:

  • 262K color TFT, 128 × 160 pixels
  • 1.3 Megapixel Camera/Camcorder with Flash
  • Bluetooth

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