Customer-Made Advertising

From Springwise.com…..

ViTrue is creating a platform for consumers to create commercial videos for brands.

Although many companies have been experimenting with consumer-generated advertising (see trendwatching.com's customer-made for a host of examples), up until now, this has mostly been in the shape of one-off contests held by individual brands.

As the first agency dedicated to consumer-generated advertising, ViTrue intends to create structure in this arena, and a become a destination for brands to interact with consumers. In their own words, the agency will "enable major brands to leverage customer creativity to produce more relevant and engaging…continue reading »

1 comment so far

  1. rachael on

    i love that too!


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