Low End Theory
Anergé is Eternal Delight
By Brendan I. KoernerScant brainpower is required to realize that there's a strong correlation between a product's price and the number of middlemen involved in getting it to market. The more hands a doohickey passes through, the more expensive it tends to be—a major reason, I figure, as to why a gallon of gas costs 60 cents in Dhahran, but $3.45 up at the Esso station on 145th Street.
The bottom line is that it's always better to minimize the number of folks involved in the transaction, preferably by buying direct from the manufacturer. Alas, when it comes to low-end gadgets, most factories don't want to hear from you unless you're willing to ante up for 10,000 units, minimum. You just want one measly flash drive? Then head down to Chinatown with the rest of the consumerite masses.
But does it really need to play out like that? I thinketh not, and neither do the minds behind the Anergé brand, a straight-outta-Shenzhen line of thumb drives, MP3 players, and assorted other electronics flotsam. Rather than peddle to Wally's Discount Emporium or your local cell hut, this shadowy company is selling its wares factory direct—and maybe, just maybe, signaling the advent of a low-end revolution while they're at it. After the jump, the scoop on some seriously cheap goods, as well as some seriously Engrish-fied marketing copy.