Our favorite social-youth-brands-mash-up consultancy, Phatgnat (also, a regular PSFK contributor), have released three ebooks to help brands understand young people. They're simple, refreshing and very to the point. Subjects of the "Insight Trilogy" are:
- THE SIMPLE THINGS – 9 mantras developed from working with young people.
- LADDER OF PARTICIPATION – For brands who like company.
- GIVE THEM SPACE – Space, not time is precious to young people.