Tringo: A game so popular in a virtual world that it’s being released in the real one

“Games inside games; worlds inside worlds. We’ve finally entered the Matrix, it seems — and it’s a hell of a lot of fun.” So says Clive Thompson in a Wired News story on “Tringo”, a video game that you play inside Second Life. Described as cross between Tetris and Bingo, the game has become so popular that its creator, whose Second Life identity is Kermit Quirk, was able to sell the real world rights to the game to Donnerwood Media who released it as a Game Boy Advance cartridge this month.

This is a great story about prototyping products in virtual worlds where you have a population of thousands to test them. If a product design needs tweaking or you want to test market an optional feature, you do it virtually to see what “sells” before bringing it to the “real world”.

Read the Wired story here.

For lots more on Tringo, read this Blog posting from inside Second Life.


2 comments so far

  1. […] Seems that more companies are catching on the idea that I highlighted here back in May.  The idea is that you can use Second Life as a very low cost laboratory for testing innovation concepts.  The economy is real, costs to develop and promote ideas are low, and there is a sufficient population of second lifers to capture meaningful insights. […]

  2. online bingo uk on

    Soundsa kool idea!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

  • Recognition

    Alltop, all the cool kids (and me)

    Top Customer Service Blog
    Online MBA Rankings
  • Recent Comments

    Russell Rudick on The End of the Music Stor…
    86Lucio on $2000 a Year
    Una on $2000 a Year
    Customer Code of Con… on How to Poorly Represent for Yo…
  • Top 10 Posts

  • Amazon Apple Best Buy Blogging Brand Engagement Brand Management Circuit City Co-Creation Content Conversations Customer Experience Customer Made Digital Home Disruption Entertainment Experience Economy Gaming Generation C (ontent) Global Connectivity Greatest Hits Innovation Lifestyle & Leisure Loyalty Marketing & Advertising Microsoft MP3 orthodoxies Power to the Pocket Retail Retail Close to the Customer SecondLife Sensors Services Simplicity Social Media Social Networks Sony Techno Wars Telecom The New Media This Changes Everything Uncategorized Virtual Life Wi-Life Youth
  • RSS Archive Favorites

  • Where Are You?

    Locations of visitors to this page
  • Archives

  • Next-Up

  • Advertisements
    %d bloggers like this: