Amazon Launches On-Line Entertainment Show

Retailers are realizing that they are now part of an Experience Economy and the competition today requires them to move beyond products and services and offer their customers differentiating and entertaining experiences.  Yahoo Tech has launched a series called "Hook Me Up" in which everyday people solicite a story about why they need a new electronics setup.  Winners stories are produced for a weekly on-line show similar to those that you might see on HGTV or TLC.

Now Yahoo is joining in in a big way with the launch of "Amazon Fishbowl" hosted by comedian, Bill Maher.  The 30-minute program will also feature live performances from musicians and is scheduled to launch June 1.  United Parcel Service is sponsoring the show, which will stream live for 12 Thursday nights during the summer.

The purpose of the show is to interest shoppers in buying more books, CDs and DVDs 

Check out the preview here:  Amazon Fishbowl

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  • Recognition

    Alltop, all the cool kids (and me)

    Top Customer Service Blog
    Online MBA Rankings
  • Recent Comments

    media player classic on $2000 a Year
    SEO Tips on $2000 a Year
    trim.ws on $2000 a Year
    visit koh samui thai… on $2000 a Year
  • Top 10 Posts

  • Amazon Apple Best Buy Blogging Brand Engagement Brand Management Circuit City Co-Creation Content Conversations Customer Experience Customer Made Digital Home Disruption Entertainment Experience Economy Gaming Generation C (ontent) Global Connectivity Greatest Hits Innovation Lifestyle & Leisure Loyalty Marketing & Advertising Microsoft MP3 orthodoxies Power to the Pocket Retail Retail Close to the Customer SecondLife Sensors Services Simplicity Social Media Social Networks Sony Techno Wars Telecom The New Media This Changes Everything Uncategorized Virtual Life Wi-Life Youth
  • RSS Archive Favorites

  • Where Are You?

    Locations of visitors to this page
  • Archives

  • Next-Up

  • %d bloggers like this: