Amazon Launches On-Line Entertainment Show
Retailers are realizing that they are now part of an Experience Economy and the competition today requires them to move beyond products and services and offer their customers differentiating and entertaining experiences. Yahoo Tech has launched a series called "Hook Me Up" in which everyday people solicite a story about why they need a new electronics setup. Winners stories are produced for a weekly on-line show similar to those that you might see on HGTV or TLC.
Now Yahoo is joining in in a big way with the launch of "Amazon Fishbowl" hosted by comedian, Bill Maher. The 30-minute program will also feature live performances from musicians and is scheduled to launch June 1. United Parcel Service is sponsoring the show, which will stream live for 12 Thursday nights during the summer.
The purpose of the show is to interest shoppers in buying more books, CDs and DVDs
Check out the preview here: Amazon Fishbowl