According to Erick Schonfeld over at Business 2.0's blog, some engineers at Amazon are informally working on linking Amazon's APIs to the virtual world Second Life. If that were to happen, it would mean that Second Lifers could then open up virtual shops selling real-world goods (via Amazon). Avatars in Second Life could select from the huge catalog of products that spans from books to electronics and music and the product will be delivered to their first life door. Robert Hof at Bizweek reports:
In response to an audience question at the Supernova conference, Amazon CTO Werner Vogels revealed that a group of Amazon engineers is looking at ways to use Amazon Web services to bridge Amazon with Second Life. According to a comment by Vogels at the virtual-worlds blog 3pointD.com, it's not an official project. But it's no secret that Amazon CEO Jeff Bezos is an investor in Second Life creator Linden Lab.