Virgin Mobile Allows Teens To Talk 4 Free
Virgin Mobile is set to introduce a new mobile phone plan where customers can speak for free with a small catch. The program dubbed SugarMama (interesting choice of words) lets people earn one minute of talk time by watching 30-second commercials on a computer or receiving text messages on their phones and then actually answering some follow up questions to confirm they were "paying attention" to the spots. Virgin Mobile said customers can earn up to 75 minutes of free talk time per month, not exactly a lot of time considering the average teen mobile phone owner spends about four times that during a typical month. Pepsi, Microsoft's Xbox and the American Legacy Foundation have signed up as advertisers. There a couple of reasons why this initiative is doubtful to take off. First, attracting a market. Trying to get an audience segment excited about free talk time when the reality is that the majority of teen mobile phone bills are paid for by parents is challenging to say the least. Secondly, I believe the notion of forcing a teen to re-call an advertisement to earn the free talk minutes is also a relatively weak proposition. For the most part this audience does not like to be told what they need to do or have to do. And what happens if they answer the questions wrong, they don't earn the minutes? Although the concept of offering free talk time in exchange for paying attention to advertising may sound interesting to you and I, I don't think the concept will pull well with the intended target.