June 13, 2006
A ChargeBox is a set of lockers designed to charge batteries of phones and other mobile devices.
Created by British Boxbrands, ChargeBoxes have six lockers with each locker containing four different chargers. The user picks the appropriate locker for their device, opens the door and attaches the device to a charger inside. Payment is then made either with a GBP 1 coin or by sending an SMS to a specific code. Once payment has been received, the door can be locked and charging begins. The device is charged for 40 minutes, or less if a user is in a hurry and doesn’t need a fully charged battery.
The system offers a charging solution that covers 90 percent of handsets on the market, and also replenishes batteries of Blackberries, PDAs, iPods and PSPs. The first machines will be placed in easyInternetcafes, Novotel hotels, Vodafone stores, and various airports. One hundred ChargeBoxes are being launched this month and BoxBrands has ambitions to have over 1000 in the UK by the end of 2006.
In a world that’s addicted to communication, and where mobile devices have reached almost universal adult penetration, drained batteries are a definite chokepoint. While we’ve seen similar examples of public charging points, they’re far from commonplace, and would be a welcome addition to hotels, gyms, airports, train stations, hospitals, coffee shops, cinemas, festivals, shopping malls, etc.
If you’re an vending machine enthusiast, this should be right up your alley. And if you work for a mobile phone network, why not sponsor ChargeBoxes in high footfall locations? Good for your brand, and you’ll benefit directly if consumers are able to spend more time on their phones. 😉