Sony BMG Music Entertainment Serves Up User Generated Content
Sony BMG Music Entertainment has unveiled Musicbox, a new flash-based site that offers videos, interviews, rarely seen footage and best of all, attempts to reach out to music bloggers and fan sites to link to the content. Because the footage is flash-based, the content is not as easy to pirate, which gives a certain comfort level for the music giant to take on a such a venture. Visitors are encouraged to link to certain portions of the site and the code and instructions for setting up the links is easily found on the site. This should be a great opportunity for Sony to promote their roster of artists both new and old on a platform that is sure to gel with the current technological tastes of Gen Y.