Second Life Charity Walk

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[via PSFK]

How do you innovate on the tried and true races and “walk-a-thons” used by many non-profits yo raise money and awareness? It remains a solid and mature tactic used by many organizations around issues from breast cancer to MS.

Well, for the second year in a row, the American Cancer Society is running their Second Life Relay for Life and it happens from July 22-23rd in…Second Life. The virtual race will unfold in the MMORPG taking advantage lof the established community there and the more elastic laws of physics and economy that can happen in a made-up world. Here’s how they describe this:

“The main difference is location. SL residents set up and decorate campsites, and sell small items to help raise Relay money just like at your local relay. However, since this is a virtual environment you may see some teams offering blimp rides, or holding sailboat races inside the park.”

How do you innovate on the tried and true races and “walk-a-thons” used by many non-profits yo raise money and awareness? It remains a solid and mature tactic used by many organizations around issues from breast cancer to MS.

Well, for the second year in a row, the American Cancer Society is running their Second Life Relay for Life and it happens from July 22-23rd in…Second Life. The virtual race will unfold in the MMORPG taking advantage lof the established community there and the more elastic laws of physics and economy that can happen in a made-up world. Here’s how they describe this:

“The main difference is location. SL residents set up and decorate campsites, and sell small items to help raise Relay money just like at your local relay. However, since this is a virtual environment you may see some teams offering blimp rides, or holding sailboat races inside the park.”

Digital Influence Mapping Project

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