Why Social Media is Disruptively Dangerous
Filed under: Customer Made, Disruption, Social Networks, This Changes Everything |
Karl Long over at ExperienceCurve writes an excellent post about Social Media. The key point of his post is that social media is dangerous for “big business” because that it’s influence is barely noticeable on traditional measurement systems (Market share, mind share, recognition, recall). Big business doesn’t notice or care if they lose .5% of their customers, even if the best, most passionate, most creative, most talented, most vocal, most evangelical .5% of their customers are leaving to go and create something amazing with another company who will soon be big enough to eat their lunch.
The link is here.