LATimes/Bloomberg Teen Entertainment Study
With their vast arsenals of electronic gear, they are the most entertained generation ever. Yet the YouTubing, MySpacing, multi-tasking teens and young adults widely seen as Hollywood’s most wanted audience are feeling — can it be? — a bit bored with it all.
A new Los Angeles Times/Bloomberg poll, the first in a series of annual entertainment surveys, finds that a large majority of the 12- to 24-year-olds surveyed are bored with their entertainment choices some or most of the time, and a substantial minority think that even in a kajillion-channel universe, they don’t have nearly enough options. “I feel bored like all the time, ’cause there is like nothing to do,” said Shannon Carlson, 13, of Warren, Ohio, a respondent who has an array of gadgets, equipment and entertainment options at her disposal but can’t ward off the boredom.
They do seem to be passionate about their electronic devices, though, especially their computers, which ranked even above cellphones when respondents were offered a “desert island” choice of one item. Still, the poll suggests that the revolution in entertainment, media and technology for which many in Hollywood are already developing strategies has not yet taken hold.
The LA Times will be publishing details in 4 key categories (Movies, Music, TV, & Tweens) over the remainder of this week. Here is the preview (courtesy of Ypulse):
Aug. 8 – Movies
Hollywood has followed a rigid moviemaking formula for decades: produce long features, show them first in theaters, release them on video, then broadcast them on television. This dusty model just might not be good enough anymore.
Cell phones and video iPods aren’t the answers, yet. Teens may not be ready to watch short films on these devices, but they’re dying for something new and exciting.
Aug. 9 – Music
In the music industry, copied CDs and so-called “school-yard” piracy is now considered a greater threat than illegal peer-to-peer downloading.
For some teens, copying purchased CDs or DVDs is legal, while copying stolen music or movies is a crime. A look at the widespread confusion that proliferates as the line between piracy and legality becomes ever murkier in the iTunes age.
Aug. 10 – Television
Entertainment purveyors may be rushing to package their content into mobisodes, video downloads and podcasts — that no one needs. Teens and young adults — the generation most likely to be the early adapters of this new technology — have yet to fully embrace it.
Jon Stewart, watch out. Of all media sources, teens and young adults say they’re least likely to get their news from edgy comedy shows, MTV or even the Internet. Try local TV news.
Aug. 11 – Tweens
A fun book … music playing on the computer … a PlayStation 2 game in the console … email … and surfing the Web. And homework, too.
The ability to juggle homework, entertainment and communication with friends has become a key requirement for the modern teenager.
The five-part series will be available beginning Aug. 7 at http://www.latimes.com/entertainmentpoll. Corresponding poll results and analysis for each daily installment will be posted at http://www.latimes.com/timespoll.