Starwood Hotels to build Virtual Hotel in Second Life

Seems that more companies are catching on the idea that I highlighted here back in May.  The idea is that you can use Second Life as a very low cost laboratory for testing innovation concepts.  The economy is real, costs to develop and promote ideas are low, and there is a sufficient population of second lifers to capture meaningful insights.

Now enters Starwood Hotels and they are building a virtual version of a chain that is yet to be built in the real world. While the Aloft hotel chain will be launched in the US late next year, Starwood are creating a version of an Aloft hotel in Second Life to explore how the avatars will react to the concept.

You can watch the progress of the hotel build on the blog from the SL project architects, Electric Sheep.

4 comments so far

  1. […] CBSNews has several video segment on SecondLife including an interview with Sibley Verbeck, founder of Electric Sheep Company (developing Starwood’s Aloft hotel).  Sibley discusses the power of SL to empower small business and to enable globalization.  He believes that, in the long run, many serious business applications are going to be developed in SL, but the real strength that is going to bring the first 20 Million users to virtual worlds is Entertainment….  “the music, events, television and the types of entertainment that aren’t things that people have now, but name brands, shopping experiences as well, but name brands that people are used to coming into the virtual world; that’s going to drive new audiences.” […]

  2. […] The list goes on and on in every industry from marketing, to gaming, to industrial design, to travel, to technology… the list keeps growing and each industry is at least 3 links deep. […]

  3. […] For more on brands entering Second Life, check out previous coverage of Aloft Hotels and American Apparel. The later has sold over 2,000 items of clothing in SL (source: AdAge), and offers virtual shoppers a 15% discount if they buy the same piece of clothing in the real world. […]

  4. […] list goes on and on in every industry from marketing, to gaming, to industrial design, to travel, to technology… the list keeps growing and each […]


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