Starwood Hotels to build Virtual Hotel in Second Life
Seems that more companies are catching on the idea that I highlighted here back in May. The idea is that you can use Second Life as a very low cost laboratory for testing innovation concepts. The economy is real, costs to develop and promote ideas are low, and there is a sufficient population of second lifers to capture meaningful insights.
Now enters Starwood Hotels and they are building a virtual version of a chain that is yet to be built in the real world. While the Aloft hotel chain will be launched in the US late next year, Starwood are creating a version of an Aloft hotel in Second Life to explore how the avatars will react to the concept.