Starwood Hotels to build Virtual Hotel in Second Life

Seems that more companies are catching on the idea that I highlighted here back in May.  The idea is that you can use Second Life as a very low cost laboratory for testing innovation concepts.  The economy is real, costs to develop and promote ideas are low, and there is a sufficient population of second lifers to capture meaningful insights.

Now enters Starwood Hotels and they are building a virtual version of a chain that is yet to be built in the real world. While the Aloft hotel chain will be launched in the US late next year, Starwood are creating a version of an Aloft hotel in Second Life to explore how the avatars will react to the concept.

You can watch the progress of the hotel build on the blog from the SL project architects, Electric Sheep.


4 comments so far

  1. […] CBSNews has several video segment on SecondLife including an interview with Sibley Verbeck, founder of Electric Sheep Company (developing Starwood’s Aloft hotel).  Sibley discusses the power of SL to empower small business and to enable globalization.  He believes that, in the long run, many serious business applications are going to be developed in SL, but the real strength that is going to bring the first 20 Million users to virtual worlds is Entertainment….  “the music, events, television and the types of entertainment that aren’t things that people have now, but name brands, shopping experiences as well, but name brands that people are used to coming into the virtual world; that’s going to drive new audiences.” […]

  2. […] The list goes on and on in every industry from marketing, to gaming, to industrial design, to travel, to technology… the list keeps growing and each industry is at least 3 links deep. […]

  3. […] For more on brands entering Second Life, check out previous coverage of Aloft Hotels and American Apparel. The later has sold over 2,000 items of clothing in SL (source: AdAge), and offers virtual shoppers a 15% discount if they buy the same piece of clothing in the real world. […]

  4. […] list goes on and on in every industry from marketing, to gaming, to industrial design, to travel, to technology… the list keeps growing and each […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

  • Recognition

    Alltop, all the cool kids (and me)

    Top Customer Service Blog
    Online MBA Rankings
  • Recent Comments

    Russell Rudick on The End of the Music Stor…
    86Lucio on $2000 a Year
    Una on $2000 a Year
    Customer Code of Con… on How to Poorly Represent for Yo…
  • Top 10 Posts

  • Amazon Apple Best Buy Blogging Brand Engagement Brand Management Circuit City Co-Creation Content Conversations Customer Experience Customer Made Digital Home Disruption Entertainment Experience Economy Gaming Generation C (ontent) Global Connectivity Greatest Hits Innovation Lifestyle & Leisure Loyalty Marketing & Advertising Microsoft MP3 orthodoxies Power to the Pocket Retail Retail Close to the Customer SecondLife Sensors Services Simplicity Social Media Social Networks Sony Techno Wars Telecom The New Media This Changes Everything Uncategorized Virtual Life Wi-Life Youth
  • RSS Archive Favorites

  • Where Are You?

    Locations of visitors to this page
  • Archives

  • Next-Up

  • Advertisements
    %d bloggers like this: