CBS News Covers Second Life

CBSNews has several video segments on Second Life including an interview with Sibley Verbeck, founder of Electric Sheep Company (developing Starwood’s Aloft hotel).  Sibley discusses the power of SL to empower small business and to enable globalization.  He believes that, in the long run, many serious business applications are going to be developed in SL, but the real strength that is going to bring the first 20 Million users to virtual worlds is Entertainment….  “the music, events, television and the types of entertainment that aren’t things that people have now, but name brands, shopping experiences as well, but name brands that people are used to coming into the virtual world; that’s going to drive new audiences.”

The CBSNews page is here

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