Scion Drives into Second Life
This one is a bit dated as I have not been posting for a couple of weeks…
“Scion just became first automaker to run a campaign in Second Life, releasing virtual cars in the popular metaverse. Toyota’s progressive brand announced the initiative at the Second Life Community Convention in San Francisco.While a real-world version of the boxy Scion xB was driven around a parking lot near the convention center, silver virtual models were dropped at various points in Second Life for residents to drive. A full launch will follow in October, when SL citizens will be able to customize Scion models. Makes sense, considering Scion already lets buyers do a fair amount of customization on real-world cars. For images of Scion’s launch in Second Life, see intellagirl’s coverage of the event. (Thanks to Cyrus Huffhines at Millions of Us for lending us an xB!)”
For more on brands entering Second Life, check out previous coverage of Aloft Hotels and American Apparel. The later has sold over 2,000 items of clothing in SL (source: AdAge), and offers virtual shoppers a 15% discount if they buy the same piece of clothing in the real world.
Who’s next? Continuing the trend of using SL as platform for testing designs, Adidas Reebok is planning a Second Life project that will let SL residents give feedback on sneaker models and colors. And as I reported back in June, engineers at Amazon are working on building a bridge between Amazon and Second Life (Amazon’s Jeff Bezos is an investor in Linden Lab, which created Second Life).