Starbucks friends & family giveaway gets out of control

According to a company press release, Starbucks is discontinuing a “free iced coffee” campaign that they send via e-mail to employees in the Southeast US.  Recipients were instructed to share with friends and family.  “Unfortunately, it has been redistributed beyond the original intent and modified beyond Starbucks control. Effective immediately, this offer will no longer be valid at any Starbucks locations.”

Hmmm, if anything could have been predictably “viral”, it would have been a free drink at Starbucks. 

1 comment so far

  1. ExperienceCurve on

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