Google Planning On Using Your PC to Listen In On You, Serve You Ads

If the NSA eavesdropping weren’t enought, The Register is now reporting that Google is planning to use your PC’s built-in microphone to monitor what you’re watching on TV in the background. With that information, they’re going to serve you contextual ads on your browser or desktop (we don’t know which) to match the show you’re viewing. Since Google’s all for storing information about you, we don’t doubt that if they do implement this program, they’re going to store all recordings collected for some later project.

I agree with the article that this is going to raise some very serious privacy issues.

Google says that its fingerprinting technology makes it impossible for the company (or anyone else) to eavesdrop on other sounds in the room, such as personal conversations, because the conversion to a fingerprint is made on the PC, and a fingerprint can’t be reversed, as it’s only an identity.But we should think that “spyware” might take on an extra meaning if someone less scrupulous decided on a similar piece of software.

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