Innovation and the T-Shirt
Phillips has always been an innovator in lighting and displays. Now they bring that innovative approach to the lowly T-shirt with their Lumalive light emiting textiles. Phillips is currently targeting promotional companies, “looking for new, high-impact media.” Hopefully, the technology will remain costly enough to keep it out of the mainstream novelty T-shirt channel as the visual noise could be overwhelming.
While the textile innovation is interesting, I think the bigger story is that Phillips has discovered YouTube as a great medium for sharing their innovation work. I had heard about this technology, but it wasn’t until I saw the video that I had an appreciation for what it could do. Have half a million people opted in to learn about your company’s innovations?
Here’s the link to the YouTube LumaLive video.
Here’s a link to more Phillips YouTube demonstrations.