Bud.tv – Budweiser To Launch Social Video Entertainment Network (bud tube)
Filed under: Content, Entertainment, Generation C (ontent), Innovation, Marketing & Advertising, Social Media, The New Media |
Karl Long over at Experience Curve has an excellent piece on the Launch of Bud.TV, a major effort by Budweiser to capitalize on the shift away from traditional Television to digital channels which foster social interaction. Bud commercials have long been a huge draw (singing frogs, Bud Bowl, etc). With Bud.TV they are really extending the entertainment component of their brand.
“In another nail in the coffin of network television Anheuser-Busch has just announced it will be launching Bud.tv in February ‘07. Bud.tv will be an online entertainment channel that will blend professionally produced content, news, sports and consumer generated content.”
“Bud.TV will engage contemporary adult consumers with a wide array of entertainment options in branded and original proprietary content including new humorous webisodes, sporting events, consumer-generated content, field news reports, celebrity interviews, music downloads and comedian vignettes. The first-of-its-kind initiative is slated to launch in February 2007, and more content providers will be announced in the coming months.”