Why the iPod is losing its cool
The Guardian Unlimited has a provocative article on the recent decline in iPod sales:
Analysts warn that the iPod has passed its peak. From its launch five years ago its sales graph showed a consistent upward curve, culminating in a period around last Christmas that saw a record 14 million sold. But sales fell to 8.5 million in the following quarter, and down to 8.1 million in the most recent three-month period. Wall Street is reportedly starting to worry that the bubble will burst.
The article goes on to describe a number of possible reasons for the decline. The market is saturated. The iTunes system is closed and there are new, less-costly models emerging. While the iPod has been the definition of “cool” for 5 years, there are a number of big league competitors coming up fast (Microsoft Zune, Samsung K5).
Has Apple’s signature pocket device with white earphones simply become too common to be cool?
See related story here.