Zune Coming Soon…. to Wal-Mart??
Wal-Mart is prominently displaying the new Microsoft Zune on its website, announcing that you will be able to get it at Walmart.com as soon as it is released. Interestingly, I cannot find any reference to Zune on the major CE players sites (Circuit City and Best Buy), or even on Target.com. Those three are heavily touting the new “remastered” Apple products while Wal-Mart appears to care less. Perhaps that says something about supplier/retailer relationships. It also speaks volumes about Wal-Mart who is stepping up to the plate with what looks to be a very cool item from Microsoft. It is clear from their latest marketing, that Wal-Mart wants to dominate the CE business and taking the lead on new products like Zune helps to establish credibility in that arena. CE retailers would be well advised to remember what happened to Toys’R’Us when Wal-Mart set their sights on the toy business.