Battery Recalls Up; Sony Reputation Down

A recalled notebook battery made by Sony Corp. is displayed in an undated file photo. Sony Corp.'s battery problems deepened on Friday after Toshiba Corp. joined the list of PC makers recalling its batteries including Dell Inc., Apple Computer Inc. and Lenovo. (U.S. Consumer Product Safety Commission/Handout/Reuters)

Just when you think you’ve heard the last bad news for Sony, out pops another disaster.   According to Reuters, Toshiba Corp. and Fujitsu Ltd. joined a growing list of computer makers recalling Sony Corp (NYSE:SNEnews). batteries in the latest blow to consumer confidence in Sony’s reputation as a manufacturer.  This follows an announcement from IBM/Lenovo yesterday that they were recalling more than half a million notebook PC batteries made by Sony after a computer caught fire at Los Angeles International Airport

 Toshiba is recalling 83,000 batteries,  bringing the total number of Sony batteries recalled to more than 7 million since mid-August.

The August recalls for Dell and Apple  will cost Sony between $170 million-$255 million.  The higher figure equals about one-fourth of Sony’s net profit for the current business year to March.


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