Warner cuts projections on high-def dvd sales due to Blu-ray delays…..

Warner is backing off of that huge golden fourth quarter forecast they predicted a few months back citing Blu-ray hardware delays. According to the studio consumers have only spent $30 million on the new formats which is far less then what was expected and therefore Warner has dropped the amount they are going to spend on the formats. Panasonic, Sony, Pioneer, and Samsung are all going to have players out by Christmas (hopefully) but this hardware was initial suppose to be out, well, now.  It takes time for consumers to warm up to new tech and takes even more time for retailers to put the stuff on sale so more then just the early adapters will buy ’em. Thus Nickerson has indicated that consumers are only going to spend $750 million instead of the the initial $1.5 billion originally forecasted and only $150 million will be spent on Warner’s bread and butter, software. We just wonder what the accountants would be saying if the two formats would have consolidated way back when.


1 comment so far

  1. […] My previous post discussed Warner revising its projections for high definition DVD.  Even after that, a Motley Fool writer thinks the new numbers are still too high.  He states that Warner’s revised projections are based on the assumption that consumers will adopt the new technology faster than they did the original DVD players. That, in turn, was the fastest-ever ramp-up of a consumer electronics platform in history. The Walkman, the VHS player, CDs, none of these could hold a candle to the early success of DVDs. […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

  • Recognition

    Alltop, all the cool kids (and me)

    Top Customer Service Blog
    Online MBA Rankings
  • Recent Comments

    Russell Rudick on The End of the Music Stor…
    86Lucio on $2000 a Year
    Una on $2000 a Year
    Customer Code of Con… on How to Poorly Represent for Yo…
  • Top 10 Posts

  • Amazon Apple Best Buy Blogging Brand Engagement Brand Management Circuit City Co-Creation Content Conversations Customer Experience Customer Made Digital Home Disruption Entertainment Experience Economy Gaming Generation C (ontent) Global Connectivity Greatest Hits Innovation Lifestyle & Leisure Loyalty Marketing & Advertising Microsoft MP3 orthodoxies Power to the Pocket Retail Retail Close to the Customer SecondLife Sensors Services Simplicity Social Media Social Networks Sony Techno Wars Telecom The New Media This Changes Everything Uncategorized Virtual Life Wi-Life Youth
  • RSS Archive Favorites

  • Where Are You?

    Locations of visitors to this page
  • Archives

  • Next-Up

  • Advertisements
    %d bloggers like this: