SecondLife is back on the RealWorld radar – Intel

The second SecondLife story is about how Intel used Second Life as the canvas for a 72-hour promotion for their new Centrino Duo processor.  From the site:

See how Intel® Centrino® Duo can make your virtual and real worlds collide October 12-15, 2006
Can’t live without your laptop? Check out our 72 hour experiment and see how the power of Intel® Core™2 Duo processors enable you to live life without boundaries.

The half “pop-up marketing”, half performance art event featured Versu Richelieu, a world renowned virtual builder inside Second Life.  This past weekend, Richeliew was placed inside a three and a half foot wide window display in NYC with little more than a desk and computer.  Her goal over the three days was to recreate as much of the landscape around her in Second Life as she could.  Using an avatar of her own likeness, she will re-constructed her surroundings – beginning with the chair she was actually sitting in and expanded from there, re-constructing the world she already living in.  

Pretty cool Guerrilla marketing!

Here are some images of the event from both worlds:

 The real Richeliew

   ….and the virtual

  The window on Day One                  

    ….and on Day Three


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