SecondLife is back on the RealWorld radar – Reuters

For a while there, it seems like RealWorld / SecondLife integration had come to a screeching halt. Perhaps its just me, but the drought seemed to coincide with the report of SL radicals (or is that “freedom fighters”) taking over the the American Apparel store. Whether real or imagined, it seems to have passed and there is lots of new activity to indicate that real world innovators still see value in SecondLife.

First, Reuters is reporting that, well, Reuters is reporting from SecondLife.  

Reuters Group Plc is opening a news bureau in the simulation game Second Life this week, joining a race by corporate name brands to take part in the hottest virtual world on the Internet.

Starting on Wednesday, October 18, 2006, Reuters plans to begin publishing text, photo and video news from the outside world for Second Life members and news of Second Life for real world readers who visit a Reuters news site at:

The news organization’s first virtual bureau chief will use the name “Adam Reuters”.  In real life Mr. Reuters is London-based media reporter Adam Pasick who notes “It may sound strange, but being a reporter in Second Life isn’t that different from the real world.” 


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