Virtual Worlds as Innovation Labs

Reebok store in Second LifeAt the risk of going into Second Life overload this week, I would like to call your attention to Bruce Nussbaum’s Business Week Online blog posting today entitled “Second Life, MySpace, YouTube–It’s All About Mining Intentionality“. 

I have frequently commented that SecondLife offers a unique stage for prototyping, testing and innovation.  American Apparel is doing it.  So is Adidas, Reebok, Starwood Hotels, Scion, and others.  Mr. Nussbaum’s piece really drives the point home describing the opportunity as “mining intentionality”. 

It’s about intention, what people intend to do if given the possibility. Intentionality is part of the ethnography space, part of that unmet needs thing. My guess is that every company, every organization will want to be in Second Life to get at, to mine, this intentionality, as a basis for developing new products and services.

That’s what I’m talking about!!!


1 comment so far

  1. Nobody Fugazi on

    So the need for cars that have sex pose balls will mine intentionality for…???

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