Social Gaming: Perplex City

Karl Long at ExperienceCurve posted a note about a company called Mind Candy whose chief product is an online game called Perplex City. Seems that the company just received $7 Million in funding, but Karl said the big story was the “multi-media” platform for this game. I had never heard of it, so I checked it out. WOW!

Perplex City is a puzzle-based “Alternate Reality Game”. It’s a virtual place, an ongoing story, a game, and real-life, and a global treasure hunt played simultaneously by tens of thousands of people around the world, all rolled into one. As for the “multi-media”platform; how about podcasts, internet video, TV, live events, websites, text messages, print, blogs, physical “puzzlecards”, a boardgame, and probably some more stuff that I haven’t yet discovered. This thing’s got more channels going that ABC’s “Lost”.

Humans are social by nature so the Social Media phenomenon is a natural outcome of a world flattened by hyper-connectivity. In gaming, I expect we will begin to see more and more of this type of thing displacing disconnected, individual gameplay. It’s only natural. Oh, and the $200K ain’t a bad incentive:-)

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