iPod Owners “Likely to Switch”to Zune

Who doesn’t love Chocolate? Looks like even iPod owners can’t resist the sweetness of Microsoft’s new player according to a new survey. The poll of American adults and teens, conducted by ABI Research, found that 58 percent of iPod owners were either “somewhat likely” or “extremely likely” to choose Microsoft’s Zune as their next MP3 player, compared with 59 percent for those who own another brand of audio gadget. Only 15 percent of iPod owners chose “not very likely” or “not at all likely” to characterize their Zune-buying interest.What happened to the idea that iPod owners were fanatical about Apple’s player?

“Our conclusion…is that iPod users don’t display the same passionate loyalty to iPods that Macintosh users have historically shown for their Apple products,” said ABI analyst Steve Wilson, suggesting that Apple is going to have to pull some awfully cute product-enhancement bunnies out of the hat next year to retain its market lead.

ABI Research

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