Challenge the Orthodoxies!!!
Last year, I had the opportunity to work on business strategy development for a major retailer. We leveraged the work of innovation guru, Gary Hamel, and his company, Strategos, to complete the process. One of Hamel’s prescriptions is to challenge your orthodoxies; the things you believe to be true about your industry or business. In doing so, you can begin to see new opportunities.
I am a big fan of David Armano’s blog, Logic+Emotion and this week he posted a link to a fantastic video example of the power of this concept. It runs about two minutes. Be sure to stay with it until the end. The twist is well worth the wait. As you watch, think about your own orthodoxies. What opportunities are you not seeing because of them?
To give credit where credit is due, David first saw this on Drew McLellan’s blog, DrewsMarketingMinute.com.