2006 In Picture
Filed under: Content, Generation C (ontent), Marketing & Advertising, Social Media |
If your interests lie in the areas of Marketing, Design & Creativity, you should immediately add David Armono’s excellent blog – Logic + Emotion – to your favorites. David always has great observations to share, but he also has the gift of being able to express his ideas in both words and visuals, many of which I have hijacked for posting here and for use in my dayjob. This week, he asked his readers to comment on this question:
What was the most significant event/aspect of 2006 in regards to marketing, advertising or user experience?
He plans to create “one more visial before the end of the year” using the responses as the source content. There are already lots of comments, but it’s not too late to add your voice.
Here’s what I said:
Wow, I’m a little late to the party. After reading all the great comments, I would have to say that the one biggest thing is that there were so many big things. Old school term: “Critical Mass”; new-school term: “Tipping Point”. Either way, 2006 was the year that the individual took control of the technology in order to become the media.
We have been shifting media power to individuals for years now. Perhaps it started with the VCR. The internet shifted control of retail to the customer years ago. Today, individuals have the power to control markets, create and distribute their own content, build and occupy virtual worlds with new opportunities for commerce and entertainment. They don’t have to rely on some corporation to provide the experiences for them. They simply use the new tools, which they are mastering as fast as the tool developers can build them, to build whatever they want, to be whoever they want to be and to let their voice be heard.
As a response, some corporations are starting to understand that they have no choice but to embrace the new paridigm and the innovators, the risk-takers, the ones with vision understand that co-creation can be a strategic asset.