SecondLife Firms “Not Yet Strong Enough”

In a statement that may qualify him for the”Master of the Obvious” award, Linden Labs marketing director Glenn Fisher told the Le Web 3 conference in Paris this afternoon,

“Most of the brands that have come in have not created a strong enough presence to create a significant business for them at this moment in time,”

Not a big surprise given the lack of understanding that most Real World business have of SecondLife specifically and social networks in general. 

Fisher also provided the group with some stats on business in Second Life:-

  • $7m is exchanged in trade by avatars every month
  • The SL economy is worth $84m
  • Not including land deals, there are $500,000 in monthly purchases
  • There are over 7,000 businesses in-world
  • The average revenue of the top 10 businesses is $25,000
  • The top 100 businesses gross $6,300 on average

(via e-consultancy)

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