Verdino to SecondLife Marketers: Guiding Principles

“I’m sitting in the chic lobby of Aloft, the groundbreaking Starwood hotel that has opened in the virtual world long before one opens in the real world. I’m alone at the bar, last stool on the left. I’d order a drink, but there doesn’t seem to be a bartender on duty. I’d complain to the manager, but I can’t find her, either. In fact, there isn’t another soul in sight. No guests. No staff. It has been this way every time I’ve come for a visit.”

This is how Greg Verdino starts a really great article over at MarketingProfs.com sharing his insights on what big brand marketers are doing wrong in their approach to SecondLife. He offers a number of guiding principles for those looking to get into SL including:

  • Be a Resident before trying to be a Marketer
  • The practice of setting up dedicated islands doesn’t work
  • The world is virtual but your expectations should be realistic

I highly recommend that you read Greg’s article here

Greg Verdino is an expert on emerging media and new marketing; he blogs about them at his Greg Verdino 2.0 blog (gregverdino.typepad.com) and plies his trade as VP/Emerging Channels at DIGITAS.

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