Doritos & Open Innovation
Joanna Pena-Bickley authors a great blog called ON:Digital+Marketing. I met her through MyBlogLog where she asked me to comment on one of her recent posts. The post is about how Doritos is really adopting the customer co-creation model. Following last year’s customer-created commercials, they are now involving customers in product innovation. Moreover, the way they are doing this is creating an entertaining and engaging story that will get retold.
You can read Joanna’s post and my comment here.