What Was Dodge Thinking??
Why do marketers go to such extremes to try to create a “viral” video spot? Dodge created this for their Nitro SUV. Did they think that controversial, even disturbing images are the way to make an ad “go viral”? This is not good, in fact it’s downright offensive and I fail to see what it has to do with promoting the car. On top of that, it’s not even original. Parody or blatant copy, Mazda did it first (without being offensive):
Here’s the thing. Setting out with the intention of creating a viral ad based on high shock value is not a good strategy. Ads become viral as a response being worth sharing. Marketers can certainly find ways to help this process get started, but if it’s not worth sharing, it won’t go viral. The team that put this together (both agency and Dodge marketers) should be fired.