Is “Conversation” Cliché

I’m in Washington, DC this week getting new hire training from IBM. As fate would have it, three of my favorite on-line friends were also in town to speak at the Era of Conversation event. Last night, I had the opportunity to have dinner Geoff Livingston, Valeria Maltoni and CC Chapman. After dinner, Geoff suggested that we make an impromptu video, so we did. After an awkward couple of minutes trying to decide what to talk about, Geoff asked if the word “Conversation” had become cliché. Here are our answers:


4 comments so far

  1. Valeria Maltoni on


    What a treat that you would find the time to join us! I’ll just have to travel more often too.

  2. Geoff Livingston on

    At least I edited out the cursing 😉

    Good to meet you, Doug! I am sure this is the first of many tweet-ups!

  3. Herb on

    Doug –

    I lean towards Geoff’s answer the most. I think the definition of the word ‘conversation’ is mis-understood. I think it ties into similar flaws with the understanding of social media, because some people think that putting a banner ad on Facebook is social media.

  4. David Reich - my 2 cents on

    Good post. Thanks. Many of us in the marketing blogosphere have been using the word conversation a lot, but I agree that it’s only now starting to be heard in many other circles. It won’t become cliche if it’s used in a genuine way and not just to be in vogue with business-speak.

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