How Dove Got My Attention

Dove, who has received all sorts of kudos in the past for their unique approach to marketing, just interrupted my e-mail session with this popup.  Can you spot the problem here?  How about not being able to close the popup.  My only options are to click the “Print the Coupon” button which opens a new browser tab, or to click anywhere else on the popup which takes me to Dove’s site.  Both interrup what I am doing.  What’s worse is that when I close these tabs, i still have the damned popup sitting on top of my email with no way to get rid of it without refreshing my mail page.  That’s anoying!!!  Is this a new trend or just a bad implementation?  Am I just being too critical here??

6 thoughts on “How Dove Got My Attention

  1. I might be giving Yahoo too much credit here but it is almost certainly a bad implementation by the agency who built it as Yahoo are usually very strict on user experience.. Of course they are not so strict that they ban the annoying overlays in the first place!).

  2. Um no, not too critical at all. That’s just plain annoying. I hate it when advertisers do that…or when they make their ad look like your computer warnings. That’s not fair advertising at all!

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