How Dove Got My Attention
Filed under: Customer Experience, Marketing & Advertising | Tags: banner, Dove, popup, Yahoo |
Dove, who has received all sorts of kudos in the past for their unique approach to marketing, just interrupted my e-mail session with this popup. Can you spot the problem here? How about not being able to close the popup. My only options are to click the “Print the Coupon” button which opens a new browser tab, or to click anywhere else on the popup which takes me to Dove’s site. Both interrup what I am doing. What’s worse is that when I close these tabs, i still have the damned popup sitting on top of my email with no way to get rid of it without refreshing my mail page. That’s anoying!!! Is this a new trend or just a bad implementation? Am I just being too critical here??