Five in the Morning
Filed under: Blogging, Brand Engagement, Brand Management, Customer Experience, Power to the Pocket, Social Media | Tags: Blogging, Branding, Customer Experience, Steve Woodruff, Sticky Figure |
A few months back, Steve “aggregator-in-chief” Woodruff started a daily blog series called “Five in the Morning”. Through the series, Steve shares recent posts and news items from his feed reader that he finds interesting. Wednesday night, Steve and I got together to talk shop and to enjoy some award-winning, Bobby Flay-slaying BBQ ribs. Somewhere between the 13th and 17th napkin, Steve mentioned that he wanted to franchise the Five in the Morning series to cast a wider net around the great content available out there. When he asked if I wanted to give it a shot this week, I said sure.
So without further adieu, here are five posts that I think you’ll find interesting….
- Forrester’s Bruce Temkin discusses the just released 2008 Customer Experience Index. As usual, industries with the least amount of competition clock in with the lowest customer experience scores. That includes Comcast whose overall index dropped a whopping 12 points since last year despite its ComcastCares efforts. Also, the post includes a link where you can download the complete Forrester report for free.
- The guys over at MyCreativeTeam explain why an old burglar with a reindeer fetish has such a strong brand.
- Social media consultant Matt J McDonald tells us that “Blogging is hard work” plus 15 other Simple Social Media Truths. By the way, some believe Matt and American Idol David Cook were Separated at Birth (Go ahead, click the link. You know you want to).
- Crayonista Adam Broitman outlines three creative interactive marketing strategies that invoke consumers to talk to other consumers about brands, with minimal interference from the brand itself. Note: the post starts on Adam’s blog but continues at iMediaConnection.
- Last but not least, Amber Naslund picks up on posts from a few other bloggers and makes a great case for looking at old tools through new lenses.