Archive for the ‘The New Media’ Category
In case you haven’t see this, CBS will be joined by Sling Media and SecondLife in a presentation at CES today. I’ll update the post after the details are out.
UPDATE: So the keynote is over and here’s the skinny. For the past year of so, we’ve all been talking about “The New Media”, “Generation C(ontent)”, “Web twodotwhatever” and so on. We’ve also been saying that traditional media “doesn’t get it” or is no longer relevant.
Apparently good old CBS isn’t going to go away quitely. Instead, they have spent the last year developing lots of new partnerships with everyone from social networking sites for lesbians to SecondLife where a virtual replica of the Starship Enterprise (CBS property) will be made available to residents. Perhaps that’s a bit over the top, but this is afterall the age of “Individual and Interactive”. There is no niche too small (right longtailers?) and we all want to play a starring role.
In his keynote address, CBS President and CEO Leslie Moonves showed off quite a few of his new friends to demonstrate that CBS “gets it”.
“The symbiotic relationship (between online and television content) will only tighten,” Moonves said. “What’s a big media company like us to do? We’re embracing it big time. We’re doing just about everything we can to see what’s going to work now and in the future.” That often means bringing in people outside CBS to do so, he said.
The partnership with Sling media involves Sling’s latest technology called Clip + Sling. It allows users to clip content from live or recorded TV and share it with anyone, including non-Slingbox owners. The clip can be sent in an e-mail that plays the video from a hosted portal. It’s not exactly YouTube, so to cover all the bases, CBS also has a joint venture with Google’s latest toy in the form of a contest in which users submit 15-second videos to YouTube about anything they’d like. The highest-rated video will be broadcast on CBS during this year’s Superbowl.
The message from Moonves is that “there is no such thing as old media and new media. There’s just media.” Is this kind of media mash-up going to save the traditional guys from extinction? What do you think? While you ponder that, I think I’ll head over the the StarTrek sim in SecondLife. I hear there’s a helluva dance party going on in the shuttle craft bay 🙂
A new Video on Demand deal between Comcast and Disney gives Comcast the ability to use some ABC shows for its massive VOD effort as well as broadband. But more importantly, the far-reaching agreement may become the model on which the new media world soon operates.
According to BusinessWeek, Comcast is expected to announce a new TV portal, code-named C-TV, that Disney will help promote through the use of film and TV clips that Comcast would use online. Down the road, the two companies may work more closely together to provide ABC, Disney Channel, and other kinds of programs for the portal as well, according to sources at both companies. But that’s just the start of the relationship…
Disney is expected to help Comcast test the notion of showing movies on demand at the same time the movies are available in DVD stores—effectively shortening the lag time before cable gets access to those films. It’s a development certain to drive major DVD retailers like Wal-Mart (WMT) nuts. “The deal is all about Comcast wedging itself into an online content company and using Disney as a partner to get there,” says UBS analyst Aryeh Bourkoff, who follows both companies.
Both companies have been aggressively trying to improve their image. Disney wants to be seen as more agile and an adopter of new technologies. Comcast needs to update its offerings to remain competitive with Telcos and new media outlets like MySpace. This deal accomplishes both objectives by giving Comcast access to Disney programming for its On Demand service. Disney gets access to more than 24 million Comcast TV subscribers and another 11 million high-speed Internet customers. Disney intends to sell ads for most of its shows. Where will the partnership go from here? The BusinesWeek article says:
Disney has told Comcast it is willing to participate in a test in two markets, in which it would offer movies on demand three or four months after the movies show up in movie theaters—the same time DVDs are shipped to retailers such as Wal-Mart. Disney has already ruffled feathers among retailers like Wal-Mart and Target (TGT) by offering its movies on Apple’s iTunes site at prices that the large retailers believe are below their wholesale price (see BusinessWeek, 9/11/06, “The Empire Strikes Back”). But this could send folks to Comcast instead of Wal-Mart to buy the DVDs. For Iger, who has said he wants to experiment with narrowing the “windows,” it is a toe in the water.
For Comcast, Disney presents a formidable ally in taking on telcos and others in the battle to deliver movies and TV shows over the Internet. C-TV, the new TV portal due in the coming weeks, is expected to help consumers organize their videos—be they consumer-generated or shows that they have streamed or downloaded from other sites. But down the road, Comcast wants to make episodes of TV shows available online, giving it the ability to offer custom-made channels for shows like Lost or Desperate Housewives. ABC hasn’t agreed to that, but the lines of communication are open since both companies are eager to experiment in the broadband world, according to sources with knowledge of the deal.
Given the extremely tense relationship these two have had in recent years, the new spirit of cooperation is remarkable but also very good for both companies. In the end it may mean profound changes in how media is bought and consumed and that will be disruptive to retailers who rely on DVD content as a traffic driver.
Phillips has always been an innovator in lighting and displays. Now they bring that innovative approach to the lowly T-shirt with their Lumalive light emiting textiles. Phillips is currently targeting promotional companies, “looking for new, high-impact media.” Hopefully, the technology will remain costly enough to keep it out of the mainstream novelty T-shirt channel as the visual noise could be overwhelming.
While the textile innovation is interesting, I think the bigger story is that Phillips has discovered YouTube as a great medium for sharing their innovation work. I had heard about this technology, but it wasn’t until I saw the video that I had an appreciation for what it could do. Have half a million people opted in to learn about your company’s innovations?
Here’s the link to the YouTube LumaLive video.
Here’s a link to more Phillips YouTube demonstrations.
If the NSA eavesdropping weren’t enought, The Register is now reporting that Google is planning to use your PC’s built-in microphone to monitor what you’re watching on TV in the background. With that information, they’re going to serve you contextual ads on your browser or desktop (we don’t know which) to match the show you’re viewing. Since Google’s all for storing information about you, we don’t doubt that if they do implement this program, they’re going to store all recordings collected for some later project.
I agree with the article that this is going to raise some very serious privacy issues.
Google says that its fingerprinting technology makes it impossible for the company (or anyone else) to eavesdrop on other sounds in the room, such as personal conversations, because the conversion to a fingerprint is made on the PC, and a fingerprint can’t be reversed, as it’s only an identity.But we should think that “spyware” might take on an extra meaning if someone less scrupulous decided on a similar piece of software.
While brands like Coca-Cola and MTV have dabbled with establishing a presence in the virtual world, I have been curious to see which retailers make the first move and which ones get it right. Looks like American Apparel gets the retailer prize. More importantly , real world businesses are starting to discover the opportunity of SecondLife on it’s 3 year anniversary. Some actually understand how to use this medium. Others are simply playing with “Advergaming” (…stupid little forgettable advertising-led online games). Karl Long has written an insightful piece on Second Life titled, “It’s not a game; the ultimate co-creative business”
“June 23rd will be SecondLife’s 3rd birthday, and it finally seems to be gaining traction in the marketplace of ideas, and more importantly for its financial viability it’s starting to gain the attention of businesses. Micropersuasion noted yesterday that American Apparel has opened a store there, and in September last year, Wells Fargo bought and island, and created an educational game.”
Give it a read…but more importantly, get into Second Life and then decide for yourself where your opportunity lies.
Video search site YouTube just unveiled a major site upgrade that offers users the opportunity to customize their experience by creating and customizing a series of channels. Here is how it works. Users come to YouTube, set up their own profile and then can find other users with similar interests (sound familiar?). The video site apparently is also creating some soon-to-be stars as well. Rumor has it that a popular 20 year old videomaker known as Brooke, was recently signed by Carson Daly for a development deal at MTV2.
A Slashdot reader writes..
"Many people are aware that satellite radio is a viable consumer option thanks to massive marketing campaigns. What many people do not know is that an alternative, High Definition Radio, exists in most major US markets. IBM DeveloperWorks explains how HD Radio works and why the masses may soon be scrambling to adopt this technology and expand it to alternative content as fast as possible."
The article gets into the technical mechanics of how HD Radio works, but it's worth the read. Also, if you go to iBiquity.com, you can see what stations in your area are broadcasting in HD. You may be surprised at the number.