Chris Abraham pointed this one out on his blog today. The person that made this video (and I assume composed the song) is clearly passionate about Hillary Clinton. I wonder if this is the kind of brand ambassador Hillary is looking for.
Is soon as the title of this post hit Twitter, I received a couple of comments suggesting that UGC won’t hurt your brand if you properly supervise it’s creation. That’s great if you are in-charge, but that’s not what I’m talking about here. There is no way to supervise or manage this. You can only respond to it (or not).
So how does user generated content like this affect a brand. Is it helpful? Can it be detrimental? If it happens to you, how will you respond?