MediaSnackers is an organization based in England that provides insight and consulting in the area of youth media consumption. Last week, Jeremiah Owyang posted a video from MediaSnacker. The video describes “media snackers” as young people, hyperconnected to a wide assortment of digital, on-demand media. They are consumers who are no longer bound to linear media; who “snack whenever, wherever and whatever they like”. Owyang challenged the idea that it’s just youth consuming content in this way and suggested that you must respect snackers if you want to be a part of their lives. With that, he tagged several bloggers to to answer the question: “Do you respect Media Snackers?” and a new meme was born
Several generations later, I was tagged by Geoff Livingston to weigh in. Like many others that have participated in this meme, I’d have to say that in some respects I do respect media snackers, but that I have lots of room to improve.
Here’s what I do to show respect:
- I try to offer insights that will be of value.
- My posting frequency varies; I don’t blog unless I have something worth sharing (healthy snacks).
- I try to keep my post short and too the point (ok, may need some improvement here).
- I usually include links to other snacks that relate to my post (are you still hungry?).
- I use Twitter for micro-snacks or to link to other snacks.
People blog for many reasons; some more purposeful than others. I initially started blogging to learn. Even today, I write about things that I am interested in, but not specifically to create content for others to consume. Nevertheless, I have developed a regular group of snackers who consume my content. So to Jeremiah’s point, here’s what I need to do better:
- Get more concise and timely in my messages.
- Explore new formats that can deliver content more effectively (video, podcast, microblogging).
- Look for new channels that snackers may be using.
To keep the meme going, I tap Steven Streight, Rick Mahn, Luis Suarez, Ryan Karpeles, and Erin Handy to answer the question.
Even it I didn’t tap you, feel free to weigh in and leave a comment linking to your post.