Speaking of Second Life, I have to say "I told you so" to a number of friends at my office. Before starting this blog, I routinely sent e-mails to my fellow workers with links to cool stuff. In discussing Second Life with some of them, I suggested that real world businesses, like ours, should establish virtual presence in Second Life.

Little did I know at the time that MTV had already gone there (with interesting results). In April, CocaCola indirectly sponsored an in-world concert that featured live simulcast performances from around the world.

This past week, 20th Century FOX made its way into the metaverse – this time in the form of a virtual premiere for 20th Century Fox's X-Men: The Last Stand on the island of Avalon.

What opportunities are out there for other real world companies??  Read the Wagner James Au blog post on FOX from within SL here.


3 comments so far

  1. […] Increasingly music stars are moving in that space. Suzanne Vega and Duran Duran recently made announcements relating to their entry in the space. The BBC, MTV, and Fox have already held events in virtual spaces. Technical conferences have had virtual world components. Major League Baseball has dipped its toe in the field. Organizing events, preparing the space, publicizing, booking and training speakers are all jobs that require some level of expertise and there are dollars associated with providing that expertise. […]

  2. […] music stars are moving into virtual reality. The BBC, MTV, and Fox have already held events. Organizing events, preparing the space, publicizing, booking and training […]

  3. I actually checked the “Notify me when new comments are added”box, but ‘m getting a lot of emails now.
    Each time somebody writes a comment I get five emails. Is it possible to
    please look into this? Thank you!

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