THE UNCANNY X-MEN (AND NEWS CORP) COME TO SECOND LIFE

Speaking of Second Life, I have to say "I told you so" to a number of friends at my office. Before starting this blog, I routinely sent e-mails to my fellow workers with links to cool stuff. In discussing Second Life with some of them, I suggested that real world businesses, like ours, should establish virtual presence in Second Life.

Little did I know at the time that MTV had already gone there (with interesting results). In April, CocaCola indirectly sponsored an in-world concert that featured live simulcast performances from around the world.

This past week, 20th Century FOX made its way into the metaverse – this time in the form of a virtual premiere for 20th Century Fox's X-Men: The Last Stand on the island of Avalon.

What opportunities are out there for other real world companies??  Read the Wagner James Au blog post on FOX from within SL here.

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