No sooner had I hit the publish key on my Brand Engagement – Apple Store post, did I see this challenge from Seth Godin:
Steve Ballmer says, “There’s no chance that the iPhone is going to get any significant market share. No chance.” Predicting the future of the iPhone is perfect bait for marketing pundits everywhere. How about a pool and we’ll see who’s as smart as they pretend to be? So, I invite you to make a prediction, trackback it here and a year from now, we’ll take a look.
I agree with Seth; the iPhone will be big this year and even bigger next year. Here’s why:
- People, especially young teens, are totally engaged with the Apple brand.
- The cell phone and the iPod are probably the most important possessions a young teenager has.
- It will be the ultimate aspirational gadget for young teens. Having the coolest iPod and phone are status symbols for them; they get you attention. If someone else has a RAZR, you will drive your parents crazy begging for one, even if you have a perfectly good phone (voice of experience talking)
What do you think?